A series of six commercials I wrote and directed. The brief was to create multiple stories set during a single mealtime for Aussie food brand, ZoOSh. My campaign was called Escape boring meals and showed the quirky things food lovers would do to avoid another bland mealtime. The client loved it because it captures the fun, playful nature of the brand.
Zoosh Commercial: Secret Crush
Zoosh Commercial: In The Nude
Zoosh Commercial: Food Fight
As part of the legendary Snickers 'you're not you when you're hungry' campaign, this was part of 6 online commercials. My scripts were selected as part of a competition and were selected as the winning entry on advertising platform Eyeka. Using an established structure, the challenge was to bring a fresh angle to six different topics such as video games, movies and music.
Snickers Commercial: Referee
Snickers Commercial: Puppet
The brief was to encourage more young people to attend Princes Trusts’ ‘Get Hired’ events. Get Hired is a series of events held all over the UK that help young people to find work. Our key insight here was that young people who are seeking work often lack confidence.
Our plan was to use a big idea with multiple touch points to build confidence in young, unemployed people.
As part of a competition, Dutch Lady commissioned three filmmakers to create commercials for the south asian market. The brief was to appeal to mothers and connect the product emotionally with the bond of the family. This commercial was selected as the winner in this competition.
Dutch Lady - Nutrition for strong active families
Fast Talk is my second short film, currently in post production.
In 1990 Steve Woodmore , from Kent, UK, entered the Guinness Book of World Records as ‘The World’s Fastest Talker’, after finding he had a natural talent for speaking over 600 words a minute. This is his story. Due for festival release late 2018.
My first short film from 2015, which went on to run in film festivals around Europe and won three awards.
SYNOPSIS: Gerry's morning takes an unexpected turn when he is forced to confront a bizarre trespasser.
This is an activation idea for Red Tag, a department store brand in the Gulf region. The problem is that not enough people are visiting Red Tag stores and they needed to increase footfall in the stores.
My idea was to create pop-up fashion shoots in-store for families to create memorable experiences at Red Tag. As a gradually building social media campaign, we would build suspense by keeping the location secret as the pop-up moves to a new Red Tag store each week - drawing customers to their local Red Tag store.
Insight: A lot of people think of exotic animals when we talk about endangered species, but actually there are many species of wildlife at risk that are close to home.
Idea: Spread the message about endangered bird species by removing the words 'Turtle Doves' from the song 'The Twelve Days of Christmas'.
Execution: The RSPB will collaborate with BBC Songs of Praise and hold a Christmas concert with the choir omitting the lyrics 'TURTLE DOVES' from the song.
Follow up: We build outrage on social media by not pre-warning audiences of our plan. Once people begin to notice the missing lyrics we can follow up with an announcement. Finally people will get the message: Take action or we will lose Turtle Doves for real!
As an experienced storyteller, I was tasked with editing this content for the biggest tech brand in Asia - Huawei. Working closely in a team, I was able to show audiences the main KSPs of the device and also using an emotional connection between the product and how it can benefit creative people.